Benefits of adding interactive elements to videos
So, why bother creating interactive videos? Well, here’s why.
Ask viewers to participate
In terms of Webflow video player settings, interactive videos work wonders! These ask viewers to participate in the story. By adding clickable elements like quizzes or polls, you turn watching into an activity. For example, a product demo where viewers can choose which features they want to learn more about. This keeps them engaged, reduces drop-off, and increases the chances of them taking action.
Interactive videos ask viewers to be part of the story. Here’s how this can be done:
- Quizzes and polls: Add quizzes or polls throughout the video to ask for viewer opinions or test their knowledge. For example, after explaining a product feature, you might ask viewers which feature they liked most.
- Clickable hotspots: Allow viewers to click on certain parts of the video to learn more about specific topics, such as product information or customer testimonials.
- Branching scenarios: Create paths where viewers can choose what to watch next, based on their interests. For example, they could choose between a detailed tutorial or a quick overview of your service.
Better conversion rates and learning outcomes
It doesn’t stop at engagement. Interactive videos also increase conversion rates. When viewers participate, they’re more likely to complete the desired action, whether that’s signing up for a newsletter, buying a product, or sharing the video.
This kind of active participation can also lead to better learning outcomes as complex information becomes easier to consume and remember. With Vidzflow, you can use these interactive features to get the most out of your video.
Interactive video strategies also boost conversion rates. Here’s how:
- Active engagement: When viewers interact with interactive elements, they are more likely to take action. For example, a video that has a “Sign Up Now” CTA after viewers interact with product features will get more newsletter sign-ups.
- Better retention: Active engagement in videos helps viewers retain information better. For example, an educational video that quizzes viewers on key concepts will get higher retention rates than passive viewing.
- Clearer paths: By guiding viewers through an interactive experience, they can easily get to relevant resources like downloading a guide or watching related videos.
Types of interactive elements you can add with Vidzflow
Now that we’ve established why interactivity is important, let’s get into the specific elements Vidzflow allows you to add. Here are a few:
- Clickable call-to-actions (CTAs)
These little guys guide viewers to the next step—whether it’s buying a product, signing up for a webinar, or following your brand on social media. CTAs are key to engagement, and with Vidzflow, you can create beautiful buttons that work with Webflow video integration. For instance, a “Shop Now” button appears when viewers are most interested in a product.
- In-video forms
Collecting feedback or information has never been easier. With Vidzflow’s in-video forms, you can collect viewer insights without interrupting their experience. Whether you want to understand viewer preferences or collect leads, these forms keep engagement high and give you valuable data to improve your future content.
- Chapters and navigation
Ever watched a video and wished you could skip to the good bits? Vidzflow has chapters and navigation so viewers can jump to specific parts of your video. This personalization makes the experience feel more valuable and less one-size-fits-all.
How to use Vidzflow to add interactive elements to your videos
Ready to get started? Adding interactive elements to your videos with Vidzflow is easy! Follow these simple steps to make it happen and turn your videos into interactive experiences.
- Step 1: Upload your video
Log into your Vidzflow account and upload your pre-recorded video. The platform supports MP4 and MOV formats so upload is smooth and painless. Once your video is uploaded, you can start adding interactive features.
- Step 2: Add interactive elements
Once uploaded, explore the many interactive features Vidzflow offers. You can choose from clickable CTAs that guide viewers to a specific action, like a landing page or newsletter sign-up. You can also add in-video forms to collect viewer feedback or personal information and chapter navigation to allow viewers to jump to specific parts of your video.
- Step 3: Customize and position
Now that you have your interactive elements added to your video, it’s time to customize their appearance. Change colors, fonts, and sizes to match your brand. Position them in the timeline so they grab attention at the right moments and get the most engagement.
- Step 4: Publish and share
Once you’re happy, hit publish! Your interactive video is live. Share it on your social media channels, embed it on your website, or include it in email campaigns to get your audience engaged with interactive content.
Best practices for designing interactive videos
Kickstart with these essential design tips for your interactive video strategies! Transform passive watching into an engaging experience that captures and holds attention. Follow these steps to learn how.
- Keep it relevant
Make sure every interactive element adds value to the viewer. Each button, quiz, or form should feel purposeful and relevant to the content. For example, if you’re creating a tutorial on a specific software tool, consider adding a quiz at the end that tests the viewers’ understanding of the key features covered.
Doing this not only reinforces learning but also gets the viewer engaged. If the interactive elements are just for show, like a flashy button that doesn’t tie into the content, they’ll distract from the message rather than enhance it.
- Don’t overwhelm and minimize interactions
While it’s tempting to add as many interactive elements as possible, less is more. Don’t clutter your video with too many features that will confuse or overwhelm the viewer.
Instead of having multiple CTAs throughout the video, focus on one or two strategic points where you ask the viewer to take action, such as signing up for a newsletter or downloading a resource. This will keep the viewer focused and lead to higher engagement rates.
- Use clear CTAs
Your CTAs should be clear and enticing. Make sure they’re simple and tell the viewer what to do. Instead of a generic “Click Here” button, try something more specific like “Get Your Free Trial” or “Download Your Guide”.
Use contrasting colors and strategic placement to draw attention to these critical elements. Remember, a bright contrasting CTA button at the end of a segment can guide the viewer to the next step and increase conversion.
- Optimize and make it mobile-friendly
With more viewers watching videos on mobile devices, mobile optimization is of paramount importance. Make sure all interactive elements are responsive and seamless across all devices.
If you add an in-video form for feedback, make sure it’s easy to fill out on smaller screens with larger touch targets and simplified layouts. Test your interactive videos on different devices to find any usability issues and make sure it’s smooth for all viewers.
Tracking engagement metrics for interactive videos
Now that your videos are live, it’s time to see how they’re doing. Here’s your guide to Vidzflow analytics.
Track CTAs easily
With Vidzflow’s tracking feature, you can see how many times viewers click on CTAs, which means you can see how effective they are. For instance, if you have a “Learn More” button that goes to your website, Vidzflow lets you see how many people clicked on it and when.
Focus on key metrics
Key metrics include click-through rates, form completion rates, and average watch time. Vidzflow’s dashboard shows these metrics in an easy-to-read format, so you can quickly see how your videos are performing.
For example, if you see a high click-through rate but low form completion rates, it might be that your form is too long or too complex. By analyzing these insights, you can make informed decisions moving forward as your interactive video strategies work and the videos continue to resonate with your audience.
Boost engagement with Vidzflow’s interactive features
In a digital world such as ours, attention is more important than ever. With Vidzflow, you can use interactive videos to engage your audience like never before. Our platform lets you add interactive elements that not only enhance the viewing experience but also drive conversions and viewer retention.
Frequently asked questions
What kind of interactive elements can I add to my videos with Vidzflow?
Vidzflow lets you add clickable CTAs, in-video forms, and chapter navigation to enhance viewer engagement. With this customizable video player in Webflow, you can add videos and do much more!
How do interactive videos increase viewer engagement and conversion rates?
Interactive video strategies keep viewers engaged and active, which means longer watch times. This translates to more likely to take action and, therefore, higher conversion rates.
Can I see how users interact with my videos with Vidzflow’s analytics?
Absolutely! Vidzflow offers robust analytics that help you track viewer interactions, including CTA clicks and form submissions, allowing for data-driven improvements.
